CLIENT: MyTOWN Shopping Centre (Ikano Centres)
CAMPAIGN: Raya 2021
What did we do for them?
MyTown approached us to conceptualise, write and produce a short film that would capture the heart and sentiment of Hari Raya with a comedic twist for their social channels.
We wanted to write a story that didn’t shy away from the struggles Malaysians faced during the Movement Control Order period, and we knew we wanted to honour Malaysians who admirably braved through countless storms and still persevered.
“Kuih Bangkit Atia” stars Atia, who was laid off from her job just a couple of weeks shy from Hari Raya. She knew this would greatly disappoint her family, especially her mother who was known to have high expectations of her. Instead of being beaten down by her situation, she decides on selling kuih bangkit, a local treat that’s usually served during Hari Raya and becomes inspired by its name which literally means — “to rise”.