WORK SCOPE:
LIVE STREAMING
CLIENT: Grab Malaysia
CAMPAIGN: Glam Raya bersama Raya (2022)
AGENCY: -
What did we do for them?
Grab Malaysia had plans in the works for a Raya campaign that was in conjunction with the launch of their GrabLive in-app feature. We were then asked to curate a live fashion and talk show complete with a customised set that was to be broadcasted through the Grab app and Facebook page.
From pre- to post-production, we planned out and executed tasks inclusive of scriptwriting, designing and liaising with an external art department, KOL management, planning rehearsals, production setup, and producing the actual livestream itself. We also provided an Instagram Reel of the edited livestream for the brand to utilise for their social platforms.
