SOCIAL MEDIA - CAMPAIGN
CAMPAIGN: Hotlink Rewards
AGENCY: Leo Burnett
What did we do for them?
We took the saying “red is the new black” seriously, and made sure the rich and bold colour painted a stark contrast for Malaysian telco brand, Hotlink.
Providing fresh art direction and visual conceptualisation, we produced a slew striking assets for the brand's social media content.
By formulating a fixed colour blocking system, we had the freedom to adapt to various featured vendors such as Family Mart, Dunkin Donuts, Lazada and Grab to create a consistent road map for future content creation. Integrating both static and dynamic visuals, we made sure that while the red elements remained constant, every deliverable was crafted uniquely different from the other.